Seller’s Guide

Sell fast.
Sell for top dollar.

The Imperium Team combines professional marketing, expert pricing, and aggressive negotiation to maximize what you walk away with at closing.

Our Selling Process

From listing to closing — we handle it all

Selling your home is one of the biggest financial decisions of your life. Our process ensures you get maximum exposure, the right buyers, and the best possible price.

01
Free Home Valuation
We analyze recent comparable sales and current market conditions to price your home precisely — not too high to sit, not too low to leave money on the table.
02
Prepare & Stage
We advise on high-ROI improvements and staging techniques that help buyers envision themselves in your home — and justify offering more.
03
Professional Photography
97% of buyers start their search online. Our professional photography and virtual tours make your listing stand out and generate more showings.
04
Maximum Market Exposure
Your listing reaches buyers through MLS, Zillow, StreetEasy, Realtor.com, social media ads, and our active buyer database — all coordinated for launch day impact.
05
Negotiate the Best Deal
We review every offer with you, advise on terms beyond price (contingencies, closing date, deposit), and negotiate to maximize your net proceeds.
06
Smooth Closing
We coordinate your attorney, the buyer’s agent, and all parties to ensure a clean, on-time closing with no surprises.

Get Your Free Home Valuation

Find out what your home is worth in today’s market. No obligation, no pressure.

Free · No obligation · Response within 24 hours

Why Sell With Us

Our sellers get results

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Professional Photography

Listings with professional photos sell 32% faster and for up to 47% more per square foot. We include this on every listing.

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Digital Marketing

Targeted Facebook, Instagram, and Google ads reach active buyers in your price range. Your listing gets maximum eyeballs from day one.

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Strategic Pricing

We don’t just pick a number — we use real data, current competition, and market momentum to price your home to attract the most buyers and the best offers.

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Constant Communication

You’ll never be left wondering. We provide weekly showing reports, market updates, and feedback from every buyer who tours your home.

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Expert Negotiation

We’ve negotiated hundreds of transactions. We know how to evaluate multiple offers, counter strategically, and protect your interests through every contingency.

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Proven Track Record

KW award winners 6 consecutive years. Over $20M in annual sales. Our results speak for themselves — and your home deserves the same.

Seller FAQs

Your questions answered

We conduct a comprehensive Comparative Market Analysis (CMA) examining recent sales of similar homes in your neighborhood, current competition, and market trends. This gives you an accurate, data-driven price — not a guess.
Well-priced, well-presented homes in NYC typically sell in 30-90 days. Our marketing strategy — professional photography, targeted digital advertising, and MLS exposure — attracts serious buyers quickly.
Professional photography and staging guidance, targeted social media and digital campaigns, maximum MLS syndication, and expert negotiation. Our sellers consistently achieve above-asking prices when priced correctly.
Sellers typically pay 5-6% in commissions, plus New York State transfer tax (0.4-0.65%), NYC transfer tax (if applicable, 1-1.825%), attorney fees ($1,500-$3,000), and any outstanding liens or repairs. We give you a full net-proceeds estimate upfront.
It depends on the repair and your market. We'll walk through your home and advise on which improvements yield the best ROI — and which ones you can skip. Sometimes a price adjustment beats costly renovations.
Ready to sell your New York home?
Free valuation · No obligation · Proven results
Get Free Valuation (516) 888-0922